About Mike Sullivan
Mike Sullivan brings to Leads-Magic.com a diverse yet very deep background in technology and small business marketing.
After graduating from M.I.T. with an Electrical Engineering degree Mike worked for NASA at Ames Research. In those days moon shots were the big thing and Mike worked in the Theoretical Guidance and Control Group alongside the rocket scientists who plotted trajectories of those trips to the moon. Mike was coauthor of a NASA technical note on Attitude Controls Systems for the Orbiting Astronomical Observatory.
Though protected from the draft by his job, Mike’s midwestern patriotism led him to join the Army where he advanced through Basic Training, Advanced Infantry Training, Army Signal Corps OCS, and Airborne Training. As a First Lieutenant he held a Captain’s slot with II Field Force Vietnam as the Corps Wire Officer (in charge of switchboards, wire, microwave, and troposphere communications between divisions in the southern half of South Vietnam). He served there during the last and biggest Vietnamese Tet Offensive in 1969.
Mike then obtained an MBA in Marketing & Finance from Stanford Business School.
He immediately became a small business consultant holding the senior marketing position for Ryka Corporation (which sold microwave YIG filters to manufacturers of fighter planes … Mike eventually arranged the sale of Ryka Corporation to Varian Associates), Los Altos Hills Country Club (he dramatically grew their membership, banquet, wedding, and large company picnic business), and Bert Casey & Co (hw worked as a public relations strategist for companies like Hyatt Company/Innisfree developing the then new concept of condominium timeshares, Coors Breweries, and Labatts of Canada).
Mike then joined Hewlett Packard for several years as the Sr. Product Manager for handheld scientific calculators (introduced the HP 21 & HP 25 calculators, managed the HP 35 and 45) in the Advanced Product Division. Under his guidance these products became the top sales sales and profit producers for Hewlett Packard up until that time. Mike was recognized in Business Week for these efforts.
During his limited spare time at Hewlett Packard Mike helped found The Minimal Space, a 2000 sq ft modern furniture store in business on University Avenue. Palo Alto, for several years. Later this idea eventually morphed into Modern Spaces General Contractors in San Francisco and Burlingame which he also helped found.
While at Hewlett Packard Mike also purchased, fixed-up, and managed twelve residential home rentals in Sunnyvale, San Jose, and Milpitas. This interest in real estate eventually led him to commercial real estate sales & leasing with Grubb & Ellis Commercial Brokers and then into commercial real estate development of shopping centers in San Jose, Sacramento, and Turlock.
Mike has been actively working with personal computers and Internet projects since before the first Dot.com boom. In those early years he started a successful computer training & consulting business and obtained certifications in many areas ranging from network administration, to SQL Server, to Microsoft Certified Professional Developer.
As a programming & database design consultant Mike worked for substantial periods with:
- San Francisco Art Institute where he developed the integrated internet system used to ran their entire marketing & sales operation and another one used for budgeting & control.
- Textainer Corporation, the world’s largest lessor of shipping containers, developing a terminal-based system (using Microsoft’s ASP & SQL Server technologies) that tracked millions of containers for offices around the world. During this period Mike also became a SQL Server DBA (data base administrator) and designed Textainer’s management overview system which is still being used. This system interfaces with over a hundred multi-million record database tables, standardizes and cleanses the data, and brings it all together in a coherent fashion.
- Another interesting consulting assignment involved working on Starbuck’s first Internet Commerce application and then interfacing it with Starbuck’s in-house database.
Most of Mike’s recent work has been doing Internet marketing for small businesses in diverse areas such as furniture, general contracting, retail food, recreation, and non-profit. His role is typically to conceive, design, and implement an Internet marketing strategy which eventually leads to significant increases in profitable business. This has typically involved developing a new marketing strategy that focuses on untapped opportunities, designing web sites from scratch, integrating server side custom programs & databases, and search engine optimization (SEO). Leads-Magic.com is a natural extension of this work.
Mike grew up in Kansas City and played basketball at Westport High School. He loves the beauty, climate, and diverse culture of the San Francisco Bay area and, as a hobby, created a website www.hiddenSF.com which has attracted up to 6600 unique visitors/day. Mike has lived and worked all over the San Francisco Bay area including Los Altos, San Jose and Russian Hill. He now lives in San Mateo with his significant other Anne, a native of Sweden, and their two Shetland Sheep dogs, Buddy & Minuet.